All of my survey informers read magazines which is good as
it means that the magazine industry still has a good amount of influence. 70%
of these informants read music magazines and 50% of them buy magazines once a
month, which means that music still matters to teenagers. They would also spend
£2-£5 on a magazine. The two major genres of music suggested are rock and
indie. This is good as it means that I can tap into a, so called “Hipster”
market. These people go to about one live staged music event a year so it would
be important to stress that fact and exploit it. The main social websites that
they use are the normal Facebook and Twitter however we are interested in
Flickr and Tumblr as they are the least known. Their values and aspirations are
to be arty and party hard! These results mean that my magazine reaches a unique
target market.
